Marketang Group

Reputation Management

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Online Reputation Management

Your reputation online affects whether a potential customer will choose you over your competitor or whether an existing client will use your services she was getting from you somewhere else. A business must manage its public perception in the digital age.

We say “manage” for a reason. A business nowadays engages with its customers through its digital presence. Websites and social media accounts are as much the brick and mortar and persona of your company as your employees. Your digital presence is your company having a public conversation with its customers. Managing that conversation means monitoring it, responding online reviews and generating content that promotes the image you want for your brand.

At Marketang Group, we monitor your reviews on your website and social media accounts daily. We don’t just monitor reviews on Facebook, Instagram, Yelp and Google reviews, but we also monitor industry specific reviews sites based on your industry.

We then work together with you to establish how active you want us to be in generating responses. For positive reviews, we usually take the compliment and thank the customer for you. For negative responses or reviews, we bring them to your attention and work with you to address it. If possible, we believe the best way to handle this is to have someone from the business reach out to the customer and attempt to take the conversation offline. If the customer will not remove the review, we will draft a response together and post it.

Responding to all reviews, even positive reviews, in a timely fashion is very important. It lets your customers know that their opinion means a lot to you. In fact, we believe it is possible for a negative review to actually improve your online reputation. A complaint that is professionally explained or acknowledged with an apology humanizes your brand or business and gives credibility to positive reviews.

Marketang Group does this work for you. We also develop content for your website and Social Media platforms that gives importance or emphasizes factors that influence how your audience sees your brand. We can also aggregate positive reviews from a variety of sources and display them on your website to ensure that the good things others are saying about you are pointed out.